Amazon-Backed Showrunner Courts Hollywood for AI Streamer

Fable Studio, founded by former Oculus developers, has received funding from Amazon for its AI-driven streaming platform called Showrunner. The platform allows users to generate animated TV episodes from text prompts, even inserting themselves into shows or remixing existing IP. Fable’s pitch deck to studios outlines revenue-sharing deals, offering around 40% of downstream revenue when users build on licensed franchises. The company positions Showrunner as a tool to enhance creativity and fan engagement, not as a replacement for traditional creators. It already has one undisclosed studio partner and is in talks with others like Disney, aiming to launch original content like “Exit Valley.”