Automatisation des e-mails : workflows, outils et exemples de campagnes

Email automation involves creating workflows to send targeted messages based on user actions or schedules. Effective campaigns rely on selecting the right tools, designing efficient workflows, and tracking key performance indicators to measure success. The process includes using templates for different business models like e-commerce and SaaS to engage customers at various stages of their journey. This strategic approach aims to increase return on investment by delivering relevant content to users automatically.