Beyond Numbers: How to Humanize Your Data & Analysis

Data humanization is presented as a solution to the 'data-rich, action-poor' paradox, transforming raw data into actionable narratives. This approach focuses on translating the 'what' (KPIs) into the 'why' (context and human stories) to drive better decision-making. Using an optical illusion as a metaphor, the text highlights how data presentation can mislead if human perception is ignored. The author proposes a framework based on small fixes, creating 'Data Artisan' roles, and embedding data storytelling as a core competency. Practical examples include reframing abstract metrics into human-centric terms and adding customer quotes to dashboards for context.