Bonjour Turns One Script Into Every Ad Style with Runway

French beverage company Bonjour uses Runway's generative AI to transform a single ad script into multiple animated styles for performance marketing. This allows their 15-person creative pod to rapidly test different visual concepts on Meta to see which ones perform best. By bringing animation in-house with AI, the team has shortened the production cycle to under a week, reallocated over €50,000 in costs, and produced more than 500 ad variations. The workflow enables them to test more, learn faster, and be bolder with their creative ideas without needing specialized animation skills.