Costs Fall by Orders of Magnitude

A longitudinal study of enterprises using Runway for media production shows that AI adoption leads to massive cost and time savings. Production costs consistently fall by two to three orders of magnitude, with examples like a $5 million commercial being made for under $4,000. Timelines also collapse dramatically, with processes that once took months now completed in hours, enabling a significant increase in creative output without growing headcount. As a result, companies are rapidly expanding their use of the platform, embedding AI skills into creative job requirements, and shifting the majority of their production to generative methods.