Everyone Is Selling AI at You — Here’s How to Keep Your Judgement

Navigating the pervasive hype around AI requires developing critical judgment. The article proposes three strategies: understanding your place in the AI value chain, building a solid foundation of knowledge, and consuming information intentionally. It explains how the value chain is stacked against AI consumers and emphasizes knowing the basics of AI, including its limitations, to see through misleading demos and benchmarks. Readers are advised to critically analyze vendor claims, watch for red flags like 'agent washing' and anthropomorphic framing, and understand the incentives behind the content they consume.