How Chime Used Runway to Produce Their Latest National TV Spot

Financial services company Chime utilized the AI platform Runway to produce a national television commercial. The campaign involved transforming over 85 user-submitted photos of varying quality into a cohesive, broadcast-ready animated video grid featuring real members. This generative AI approach resulted in significant cost savings of over $200,000 compared to traditional production methods, which would have been logistically impractical. Beyond this project, Chime now uses Runway for creating AI-generated storyboards to accelerate campaign approvals and is seeing a cultural shift towards broader AI adoption internally.