How Harambee built conversational flows to achieve a 20% sign-up increase

Harambee Youth Employment Accelerator, a South African social enterprise, utilized AI21's Natural Language Processing (NLP) platform to improve its virtual onboarding for unemployed youth. By deploying an intelligent chatbot called "Coachmee," they were able to create more natural and empathetic conversations that built trust with users. This advanced chatbot could understand complex context and broken English, which resulted in a 20% increase in sign-ups. The organization also used the AI platform for content creation, developing "lifehacks" to support the youth in their program.