How Miro Produced Its Keynote Video for Four Global Markets with Runway

Miro's brand team utilized the AI platform Runway to produce the entire keynote video for its annual Canvas26 event, completely replacing their previous reliance on stock footage. This AI-native production model enabled them to create custom, localized videos for four global markets without any physical shoots or associated travel costs. Every shot, from cityscapes to venue entrances, was generated in Runway, with the team layering 3D and motion design elements on top. This process cut production time in half and provided greater creative control, allowing for specific shots and aspect ratios that stock libraries could not offer.