How Populous Brings the World's Most Iconic Venue Designs to Life with Runway

The global design firm Populous uses the generative AI platform Runway to visualize large-scale venue designs like stadiums and arenas. This tool helps overcome the challenge of rendering massive projects to scale, a task previous AI models struggled with, enabling full aerial and stadium bowl shots. By using Runway for concepting and rendering, the firm has significantly reduced visualization time, freeing up as much as two weeks for architects to focus on detailed design work. The platform is integrated into early-stage design to help clients experience the atmosphere of proposed spaces and has been adopted across the firm to create consistent branding and animations.