How R/GA Built a Living Legacy with Runway Characters

Creative agency R/GA built "Forever Founder," a real-time AI avatar of its founder, Bob Greenberg, using the Runway API and Characters feature. The avatar's knowledge base was trained on a book detailing the company's history from the founder's perspective, allowing it to hold natural conversations. At its launch event, the AI demonstrated a deep, human-like understanding of the source material, creating genuinely emotional moments. R/GA plans to expand the avatar into an internal tool for employees, trained on all company data to serve as a living archive and onboarding resource.