How R/GA Built a Living Legacy with Runway Characters

Advertising agency R/GA created a real-time, conversational AI avatar of its founder, Bob Greenberg, called “Forever Founder.” The project utilized the Runway API and its Characters feature to build a lifelike representation trained on a book detailing the company's history from the founder's perspective. This initiative aimed to preserve the founder's essence and make the company's institutional DNA interactive and accessible. The resulting avatar was successful at its launch, with a long-term vision to expand it into an internal resource for employees.