How Skyscanner Eliminated Pre-Production Guesswork with Runway

Skyscanner's brand marketing team used Runway's generative AI to eliminate guesswork during the pre-production of a major brand campaign. The team generated environments, tested lighting, and planned shot compositions and actor staging before ever stepping onto the set. This allowed them to align stakeholders, optimize their limited shooting time, and validate captured images against pre-approved layouts in real-time. While AI is used to amplify craft and inform art direction, the company is careful not to use it in final creative assets to avoid misrepresenting real-world travel experiences.