How to Leverage Explainable AI for Better Business Decisions

Explainable AI (XAI) provides a solution for businesses to move beyond opaque "black box" models and understand the reasoning behind predictions. It is particularly valuable in business contexts where understanding the "why" behind a result, such as a customer purchase, is as important as the "what." By using techniques that reveal feature importance and explain individual predictions, organizations can gain actionable insights into customer behavior. These insights can then be translated into concrete business actions and used for forecasting, running what-if scenarios, and creating customer profiles to guide strategy.