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Media platform Write Label integrated a custom generative AI model from AI21 to overcome challenges with cost and turnaround time for creating radio ad scripts. The solution involved using a model based on AI21's Jurassic-2 architecture, specifically trained to generate creative, sales-oriented copy with constraints like length and structure. This implementation reduced the script writing component costs by at least 95% and cut generation time from hours down to seconds. The partnership allows Write Label to scale content production, offer more options to clients, and solidify its position as an innovator in its market.