Runway Ads Is Generally Available

Runway Ads is now generally available on all paid plans, offering a tool that uses AI to generate on-brand variants of high-performing advertisements. It connects directly to ad accounts like Meta, Google, and TikTok to analyze performance data, using these insights to create new ad versions. This process helps marketing teams scale their ad testing volume by building upon successful campaigns rather than starting from scratch. The system maintains brand consistency using a brand kit and requires manual approval before any generated ads are published. Runway's own team used the tool to increase weekly ad volume tenfold while cutting cost per subscriber by 41%.