Synergy in Clicks: Harsanyi Dividends for E-Commerce

Harsanyi Dividends, a concept from cooperative game theory, are introduced as a method to measure the excess value generated by coalitions. The article explains the mathematical formula and calculation process using a hypothetical video game example with three players, demonstrating how to find the synergistic value for individuals, pairs, and the full trio. This analysis reveals whether a team's combined output is greater or less than the sum of its individual and sub-group contributions. The concept is then proposed as a practical application for e-commerce to attribute value to different team collaborations, such as marketing and product teams, to inform strategic business decisions.