The Convex Marketing Journey 2022-2026

The marketing journey for the backend platform Convex is detailed, covering various messaging strategies from 2022 to the present. It explores different taglines, from focusing on type safety and reactivity to positioning the product as "The backend for AI." Key lessons are shared about targeting the right audience, avoiding overtraining on existing user feedback, and the challenges of trend-chasing. The evolution highlights the platform's core features, including its suitability for building scalable AI projects with tools like vector search. This process is framed as a necessary identity exploration to align branding with the product's true value.