“The success of an AI product depends on how intuitively users can interact with its capabilities”

AI strategist Janna Lipenkova discusses mental models for developing successful AI products, emphasizing the need to bridge strategy and execution. Frameworks like the AI Opportunity Tree and AI System Blueprint help teams align on what to build and why, moving beyond technological hype. Domain expertise is presented as critical, capable of completely reshaping a solution's design and value proposition by reframing the core problem. The success of an AI product ultimately depends on an intuitive user experience, continuous iteration, and a clear focus on delivering tangible business value.