title: "Construire une équipe go-to-market solide, centrée sur le client"

Building a successful go-to-market (GTM) team for a category-defining AI product requires a deeply customer-centric approach. This involves creating specialized roles like Solutions Engineering to handle technical complexity and Customer Success to ensure long-term value. Close collaboration between the GTM organization and the product and engineering teams is presented as critical for success. This integrated structure supports a "land and expand" strategy, helping to educate the market and drive adoption of new AI-powered enterprise tools for search and knowledge management.