title: "Runway News | Introducing DIFFUSE: A New Hiring Platform for the AI-Native Creative Workforce"

Runway is launching DIFFUSE, a new hiring platform created to connect AI-native creative talent with brands, agencies, and studios. The platform addresses the increasing industry demand for professionals who are skilled in using frontier AI tools for visual storytelling. While acknowledging that some roles are changing due to AI, the initiative highlights the growth of a new creative workforce proficient in generative tools. DIFFUSE allows creatives to build portfolios and get discovered, while enabling companies to search for and hire this specialized talent.