Turning 127 Million Data Points Into an Industry Report

A project analyzing 127 million data points to create an industry report on application security reveals several key lessons for data storytelling. It is crucial to start with data exploration rather than a preconceived narrative, allowing the data to guide the story. Segmenting the audience into cohorts, such as top performers versus the rest, creates contrast and provides actionable benchmarks. The process also highlights the importance of becoming a domain expert, talking to the target audience, and building robust, resumable data pipelines for analysis.