Unleashing the Power of AI in Game Development: How Ubisoft Scaled Content Production

Ubisoft partnered with AI21 Labs to scale content production for its video games by using large language models to assist scriptwriters. The primary challenge was the repetitive manual work of creating numerous dialogue variations for non-player characters (NPCs). By using AI21's models, Ubisoft could generate thousands of dialogue inputs, which served as an inspiration tool for writers and a source for data augmentation. This process allowed Ubisoft to create fine-tuning datasets for its internal models, a task that was previously too tedious to perform, ultimately enabling the rapid scaling of high-quality game content.