Why Storytelling With Data Matters for Business and Data Analysts

Data storytelling is a critical skill for turning raw information into valuable, actionable insights that drive business decisions. Instead of just reporting numbers in spreadsheets, analysts can frame data in a narrative that builds stronger business cases and inspires action. Key practices include asking the right questions to connect analysis to action, focusing only on the most relevant metrics, and building a data-driven culture within a team. The ultimate goal is to communicate the impact and the "why" behind the data, not just the "what," to guide smarter business strategy.